The decision by SADC to end regional monitoring for Zimbabwe was based on security and political considerations that overlooked the longer-term implications of a slow economic meltdown. The decision also highlights how South Africa’s economic diplomacy has not progressed much beyond the promotion of trade and investment. A key factor hindering its success is the lack of co-operation and communication between the South African government and the private sector. South Africa’s relationship with Zimbabwe would benefit from a shared approach that involves all stakeholders.