The Rise of China’s State-Led Media Dynasty in Africa

Image: China
Image: China

China is no exception to the global rise of developing media, who are challenging dominant traditional players.

China’s state-owned media are increasing their influence in the world as an instrument of its grander soft power engagement. The paper seeks to understand this new trend, particularly in the case of Africa. It traces China’s media engagement on the continent, explains how strategies have changed in the 2000s and seeks to understand some of the challenges of transferring a global strategy to Africa.

19 Jun 2012
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File size: 673.28 KB

Research by
Series
SAIIA Occasional Paper 117, June 2012
Region
Asia Pacific
Country
China, Kenya
SAIIA Programme
Foreign Policy
Tags
Soft Power & Public Diplomacy
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