The tariffs are supported by liberal rules of origin, and the implementation of the agreement will also be supported by EU development cooperation. However, South Africa does not fill the quotas it is awarded under the agreement and still struggles in some instances with standards certification. This policy briefing explores some of the reasons for this and makes recommendations on how the EU and South Africa could promote agriculture and agro-processing in the country, which will have a direct positive impact on women and youth employment and ultimately poverty alleviation.